The media plays an important role in shaping public opinion and influencing decision-making.
Whether you’re a business owner, a public figure, or an individual with a story to tell, understanding how the media works and how to use it to your advantage is essential. In the podcast “All Things PR,” hosted by Mark Aiston, you will learn how to identify a story idea within your business, how to promote that story idea to the media, how to prepare for a media interview, how to hold a media conference, how to develop relationships with the media, how to build your media contacts list, and how to promote yourself as a speaker at a forum, convention, or corporate event.
Mark Aiston is a seasoned media professional with decades of experience in the industry. He began his career in 1982 as a race announcer for 5DN before becoming sports host for ABC News in Adelaide. He joined Network Ten in 1996 as chief Australian rules football reporter, before being made sports presenter in late 1997. He has also worked for FIVEaa, and SEN 1116 (SEN 1323 in Adelaide).
Throughout his career, Aiston has covered a wide range of sporting events for Network Ten, including the Sydney to Hobart, AFL, Melbourne Cup, Bathurst 1000, Indy Car, Moto GP, the Australian Grand Prix, the Adelaide 500, World Netball Championships, and Australia Day celebrations. With his extensive knowledge and experience, Aiston is well-equipped to provide valuable insights and practical advice on how to navigate the media landscape.
If you’re looking to promote your business, your brand, or yourself, tune into the “All Things PR” podcast and learn from one of the best in the business. Mark Aiston will teach you how to use the media to your advantage, and help you to become a media pro. You can find the podcast on all good apps and platforms.
You will learn
- How the media works, what the media wants and how the media get what it ants, and more importantly how you can utilise the media to your advantage.
- How to identify a story idea within your business
- How to promote that story idea to the media
- How to prepare for your media interview
- How to hold a media conference
- How to develop relationships with the media
- How to build your media contacts list
- How to promote yourself as a speaker at a forum, convention or corporate event
- And lots more